Across the 2024–2025 filing season, telematics/usage-based insurance (UBI) continues to move from pilot status to core rating architecture for a broad set of national and regional carriers. Most programs are being rolled out or refreshed simultaneously in many states, frequently with 0-to-neutral overall rate impacts but accompanied by new participation factors that will change individual premiums at renewal. A parallel theme is a wave of material base-rate increases (10–30%) in legacy products—often luxury, specialty-auto, or mid-market segments—suggesting carriers are pairing UBI adoption with traditional rate relief. Arizona stands out as the single most active jurisdiction for both UBI program launches and double-digit rate hikes, followed by Ohio and Vermont. Finally, several filings (Hartford “Prevail/TrueLane,” USAA UBP, Chubb “SafeLane”) show insurers converging on Cambridge Mobile Telematics (CMT) or similar third-party scoring vendors, pointing to emerging vendor concentration.
Multi-State, Low-Rate-Impact Telematics Expansions
Hartford (TrueLane/Prevail series), USAA (UBP), and Liberty Mutual (RightTrack refresh) each submitted coordinated filings in five or more states with overall rate changes of 0%. The filings introduce or modernize telematics factors, participation discounts, default mileage factors, and non-monitoring/unenrollment surcharges. Tactically, carriers appear to be building UBI infrastructure first, then letting indicated rate needs flow through separate, conventional filings.
Double-Digit Base-Rate Hikes in Non-Standard or Affluent Segments
Toggle (Farmers), AIG Private Client Group, Chubb Masterpiece, American Family “Family Car,” and Berkley all requested 17 – 32% increases, typically justified by severity inflation and supply-chain loss pressure. These lines serve higher-value or specialty risks where telematics is now offered as an optional discount, implying carriers expect price-sensitive, tech-engaged customers even at the high end of the market.
Arizona as a Test-Bed
Twenty-one of the referenced filings are Arizona-specific, including every large telematics program noted above plus several 20%+ rate actions (Economy Premier 25%, National General 20%, MIC General 15.5%). The “use-and-file” environment and rapid regulator turnaround make Arizona attractive for first implementations before carriers cascade changes elsewhere.
Vendor and Model Convergence
A clear clustering around CMT for scoring (Chubb SafeLane, USAA UBP, many Hartford TrueLane refits) and Earnix or proprietary GLM layers for discount translation is evident. This suggests scoring methodology may become commoditized, and competitive advantage will shift to how carriers underwrite, message, and segment around similar raw scores.
Participation & Unenrollment Mechanics
Most new programs now embed (1) a one-time new-business participation discount (typically 5 – 12%), (2) a renewal factor based on the driver’s score, and (3) a non-monitoring or unenrollment surcharge that can stay on the policy indefinitely. Competitors should monitor regulator push-back on the length and magnitude of these surcharges (see Nutmeg/Hartford objection responses in OH & GA).
*Low percentage but very large exposure; impact on written premium is substantial.
Brief Notes
• Chubb Ohio filing debuts “SafeLane” UBI alongside sizable base-rate lift—signals luxury-segment pivot to performance-based pricing.
• American Family and Economy Premier actions show mainstream carriers still relying on traditional rate adequacy even while piloting UBI in parallel programs.
• Hartford Prevail/TrueLane filings (multiple states, two listed above) illustrate large-scale rollout with zero aggregate change but meaningful individual variability.• Allstate ANAIC launch in Maryland is a stand-alone new company/program, suggesting future geographic expansion once platform stabilizes.
1. UBI is transitioning from optional discount to core rating variable. Competitors that treat telematics as a peripheral add-on risk adverse selection as rivals embed score-based factors directly into renewal pricing.
2. Carriers are comfortable filing 0% statewide changes to expedite regulatory approval, then moving premium via individual score factors. Product managers should prepare for competitive dislocation that will not be visible in aggregate rate filings. Monitoring distribution-level impacts (e.g., via quote data) becomes critical.
3. The dominance of CMT and similar vendors means raw driving scores may converge. Differentiation will likely shift to (a) how scores map to price, (b) user experience, and (c) integration with claims and loss-control services (e.g., crash detection).
4. Participation incentives and unenrollment surcharges are becoming standard; however, several regulators are querying duration and fairness. Building flexibility into surcharge tables—and pre-developed actuarial justifications—will shorten approval cycles.
5. Arizona’s permissive environment remains the preferred launch pad. Competitors entering AZ should expect rapid competitive moves and be ready with quarterly or even monthly responsive filings.
6. Luxury/high-net-worth segments (Chubb, AIG, PURE) are pushing both high base-rate increases and new UBI options. This suggests an opportunity to target affluent customers dissatisfied with steep hikes but open to telematics-driven savings.
7. Finally, cross-entity conversions and policy migrations (e.g., Chubb BSIC to Masterpiece, Allstate/Esurance withdrawals) indicate back-end consolidation. Product teams should anticipate mid-term non-renewal activity from competitors and be ready with acquisition campaigns timed to those windows.
Industry Trends in Telematics/UBI (2024–2025)
• Shift to Mobile Apps: Most major carriers have transitioned from plug-in devices (OBD-II) to smartphone-based apps, leveraging phone sensors for data collection. This reduces hardware costs and increases customer adoption.
• Expanded Data Collection: Programs now commonly include distracted driving (phone use), hard braking, acceleration, speed, and time of day. Some use third-party vendors (e.g., TrueMotion, Octo Analytics).
• Full UBI vs. Discount-Only: The industry is split. Progressive, State Farm, Travelers, and GEICO offer full UBI (discounts and surcharges). USAA, Farmers, American Family, and Erie offer discount-only programs, with no penalty for poor driving.
• Personalization and Real-Time Feedback: Many programs provide real-time feedback, driving scores, and tips to improve driving, increasing engagement and safety.
• Participation and Penetration: Progressive and Travelers report high UBI penetration (up to 70% in some books). Other carriers do not disclose, but filings show tens of thousands of policies per state.
• Regulatory Scrutiny: States are increasingly reviewing telematics algorithms for fairness, transparency, and privacy. Some states limit or prohibit surcharges.
• Privacy and Consent: All programs require explicit consent, and data is used only for rating (not for law enforcement or marketing).
1. State Farm
• Drive Safe & Save uses both app and odometer readings.
• Offers up to 50% discount; surcharges up to 99% possible.
• Full UBI program, with continuous rating factors.
• % premium rated with UBI not specified, but program is widely available.
2. Allstate
• Drivewise (NY) and Arity SmartDrive (MD) use mobile apps.
• Max discount 27.5%, surcharge up to -11.5% (NY only).
• Full UBI in NY, discount-only in MD.
• Transitioned to operator-level app, no device needed.
3. Progressive
• Snapshot via app or plug-in device.
• Max discount ~43%, surcharges up to 49–69%.
• Full UBI, with nearly half to two-thirds of premium rated with UBI.
• Includes distracted driving in scoring.
4. Berkshire Hathaway (GEICO)
• DriveEasy via app or device, uses Octo Driveability.
• Initial 10% discount, then score-based factors (can increase premium).
• Full UBI, but % premium rated not specified.
5. USAA
• Safe Driving Discount via app (TrueMotion).
• Up to 30% discount, no surcharges.
• Discount-only, voluntary, with proprietary scoring.
• % premium rated not specified.
6. Liberty Mutual
• RightTrack program details not available due to filing error.
7. Farmers
• My Journey app (DriveAbility/Octo, TrueMotion).
• Up to 13.9% discount, no surcharges.
• Discount-only, 6-month data collection.
• % premium rated not specified.
8. Travelers
• IntelliDrive app (TrueMotion).
• Max discount 8.8%, surcharge 8.7%.
• Full UBI, 90-day monitoring, continuous scoring.
• Tens of thousands of policies enrolled in some states.
9. American Family
• Family Car Program via KYD Smartphone app.
• Up to 21.1% discount, no surcharges.
• Discount-only, multiple program groups.
• Large number of policies enrolled.
10. Erie
• YourTurn Rewards app.
• No impact on premium; rewards only.
• Discount-only, not a full UBI program.
Mobile apps are now the dominant platform for telematics/UBI.
• Full UBI (discounts and surcharges) is offered by about half of the top carriers; the rest are discount-only.
• Maximum discounts range from 8% to 50%, with some programs allowing surcharges for riskier driving.
• Adoption rates are high for some carriers (Progressive, Travelers), but most do not disclose exact percentages.
• Privacy, transparency, and fairness are major regulatory and consumer concerns.
The 2024-2025 filing season has made one thing crystal clear: telematics is no longer an experimental add-on—it's becoming the foundation of modern auto insurance pricing. With carriers like Progressive rating nearly two-thirds of their premium through UBI factors and Arizona serving as the testing ground for rapid competitive moves, the industry landscape is shifting faster than traditional market analysis can track.
The stakes have never been higher. While competitors implement 0% aggregate rate changes that mask significant individual premium shifts, and luxury carriers pair 20-30% base rate increases with new telematics offerings, traditional monitoring approaches leave critical blind spots. The convergence around vendors like Cambridge Mobile Telematics means raw driving scores are becoming commoditized—competitive advantage now lies in understanding how carriers translate those scores into pricing strategies.
This is where Insuraviews delivers unmatched value. Our weekly data refreshes capture these filing patterns as they emerge, not months after implementation. When Hartford launches TrueLane across multiple states simultaneously, when Chubb debuts SafeLane in Ohio, or when Allstate creates entirely new entities for UBI programs, we're tracking the strategic implications in real-time.
The carriers succeeding in this transformation aren't just collecting telematics data—they're leveraging comprehensive competitive intelligence to position their programs strategically. They understand that in a world where participation incentives and unenrollment surcharges are becoming standard, and where regulators are increasingly scrutinizing algorithm fairness, the ability to benchmark against competitor approaches isn't just helpful—it's essential.
Ready to stay ahead of the telematics revolution? Contact us at info@insuraviews.com or (414) 207-6067 to see how Insuraviews can transform your competitive intelligence capabilities. Because in an industry where 0% rate filings can hide game-changing competitive moves, you can't afford to be surprised by what your competitors are planning next.